WEAR BERLIN - ADIDAS ORIGINALS

In this urban intervention idea, we proposed to adidas to frame the coolest locations in Berlin with the silhouette of a giant t-shirt.

From Berghain to the East Side Gallery, every week a different location would become an exclusive limited edition t-shirt.

Each t-shirt celebrates the history of Berlin's alternative culture, allowing Berliners to wear a piece of their beloved city and finally to vote online and select new locations for the next collection.

SMALL ADS - MOTOR STORM FOR PS3

Motor Storm is a rally game like no other: ultra-pimped super charged cars battle in the mud in a fierce Mad-Max-meets-monster-truck competition.

So we went to car-tuning magazines and announced the most brutal and ridiculously powerful racing machines for the exact price of a copy of the game.

ANAGRAM BOOKSHOP

Anagram is an exclusive bookshop in Prague, specialized in premium books, art and design.

Playing with the curiosity of their selected audience, we swapped their iconic storefront sign for five consecutive days.

Every day, a different anagram of their own name.

ORANGE TIME SWAP

For the Orange pitch we came up with this integrated idea. For the first time, every second a client spends waiting in line gets registered and converted into more service.

Every minute spent queueing in Orange shops. waiting in call centers or online helplines is converted into minutes to talk on the phone, surf the internet or download films and content.

BE STUPID: OUTSOURCE A PROTEST

Working with Diesel under the Be Stupid campaign, we suggested this very comfortable,
yet effective form of protest. Instead of going to the streets, we’d pay someone to drive around L.A., gather illegal workers and do the hard work for us. The idea is to show the world how surprisingly cheap it can be and make a strong, stupidly ironic comment on the state of things in our planet.

LIFE WITHOUT DOGS

A short film we made for the “Dogs Rule Day” festival, a partnership between Pedigree and TBWA / Chiat Day.