Thank you for taking a look at my work.

I am a true Brazilian mutt, born in a half-German, half-Native family. At only 12, I landed my first job in the film industry, that is, in my mom’s video rental shop. There I learned from the best and went on to lose all my Latino skills on a 20+ year long advertising career across five countries, digging cultural truths, helping global brands find their voice and butchering languages in São Paulo, Prague, Berlin, Gothenburg and Amsterdam.

It’s been quite a ride and along the way I was lucky to win, define and grow global clients like Audi, Axe, adidas, LEGO, Coca-Cola, Google and Smirnoff. Some of this work picked major awards, like the Gunn Report for most awarded campaign in the world, some made it to Super Bowls and World Cups. And one even won the legendary Golden Nutcracker of Prague.

Yes, funny. But if you can tell a story in Czech, you can tell a story pretty much anywhere.

Emiliano Trierveiler
Independent Creative Director & Chief Writer
Brazilian emiliano4416@gmail.com
emiliano4416@gmail.com

Work Experience

INDEPENDENT CREATIVE DIRECTOR & CHIEF WRITER

LEGO | Google Creative Lab | Uncommon | SeaTheFuture | Under Armour I help brands define their voices, craft their stories and find them a meaningful place in culture. I enjoy the big global transformations but love the chance to work to the tiny details. I like to lead teams and projects from within and to find partners who believe great work comes from commitment, not compromise.

72andSunny Amsterdam

Chief Writer & Creative Director
Proud employee #14 of the Amsterdam office, I was lucky to win, define and grow some of 72’s most iconic global brands, such as Audi, Axe, adidas, Coca-Cola and Smirnoff, helping 72andSunny expand globally and get recognized among the most innovative companies in the world.

From Amsterdam I led the re-positioning of Axe, with the Find Your Magic campaign, and created the We're Open global platform for Smirnoff. I helped the office lead adidas' global creative duties, pushing the brand to the world’s Top 20 Risers by the end of the World Cup cycle.

Recently, I led the creative charge on Audi and Coca-Cola, helping win both businesses and launch a Super Bowl campaign for the German cars and the Open Like Never Before platform for Coke. My latest mission, as Chief Writer/CD, was to elevate and diversify the Craft of writing across the company. 

Sid Lee Amsterdam 

Senior Creative
Working on adidas global, I led fully integrated campaigns for the football category, such as the launch of the new Predator boots on EA's FIFA12, the first campaign ever to change the very content of the video game. I also interviewed Robin Van Persie, but that’s a different story.

Crispin Porter + Bogusky — SWEDEN

Senior Creative
I helped CP+B establish the creative credentials of their first European hub in Gothenburg, as it grew to become a full-service integrated agency. Clients: Burger King UK & Spain, Scania.

TBWA \ Berlin

Creative Director
Working with adidas, Pedigree, Playstation, Absolut and VISA, I helped the small Berlin office rise to the Top 5 creative agencies in Germany. I lead the team that won the McDonald's / FIFA World Cup creative duties and helped win the German McCafé and the global Tassimo/ Kraft Foods businesses.

Kaspen — Prague

Senior Creative & ACD
I was lucky to help Kaspen grow into the largest and most prestigious Czech independent agency, winning Nike's local creative duties and leading some of their business defining and award-winning work for Vodafone, Budweiser/Budvar and Matusalem Rum.

Lew Lara — São Paulo

Writer
Joining the largest Brazilian independent agency, I worked on Nokia, ABN Amro Bank, Timberland and Natura, helping it reach consecutive Agency of the Year wins and nominations.

Paim Comunicação S.A. — Porto Alegre

Writer
I worked on national and local clients, such as JC Penney Renner and Honda Retailers, being selected Writer of the Year and helping the agency become the 2001 Agency of the Year.

Fischer America Dez — Porto Alegre

Writer
Working for clients such as Telefonica Mobile and FIAT Retailers I became the youngest writer ever to be nominated Writer of Year and helped the agency win Best Creative Agency for three consecutive years.

Education 

2022 /23

Post-graduate studies in Analytical Psychology Nancy Cook, PhD, PsyD

2010

Digital Master Class for Creatives Hyper Island

1996 / 2000

University Degree on Communication and Advertising PUCRS I BR

1996 / 98

University Degree on Business Management
UFRGS I BR

Awards

Gunn Report | Listed twice among the most awarded campaigns in the world Top 10 Super Bowl Spots | The New York Times and Washington Post Contagious Magazine | Most Contagious 2020 Campaign Magazine | Campaign of the Year / Top 3 Cannes Lions | 3x Silver, 1x Bronze and 15+ shortlists
One Show | 4x Silver Pencil, One Show Entertainment and multiple Merits D&AD | 3x Pencil
Clio | 8x Clios
ADC | Bronze Cube and Multiple Merits Poster House | Collection of the NY Museum of Poster Webby | 2x Winner and People's Choice
Lovie | Gold, Silver and Bronze
Eurobest | 3x Gold, Silver, 5x Bronze Golden Drum | Grand Prix, Silver and multiple merits
El Ojo de Iberoamerica | Gold
Vimeo | Staff's Pick ADC Germany | Gold, Silver, Bronze and Multiple Merits ADC Austria | Gold ADC Czech Republic | Gold, Silver, Bronze
CCSP | Gold, Silver, Bronze and 15+ Merits Brazilian and Czech representative at the Cannes’ Young Creatives Over 50 Int’l awards including Epica, Caples, The Cup and LIAA Member of the Brazillian CCSP, the German ADC, selected juror at the Clios, LIAA, PIAF and president of the Golden Blade.

Languages and other traits

I’m fluent in English, Portuguese and Spanish. I speak decent German, some French and have successfully ordered beers in Czech, Swedish and Dutch.

I’m very good at drinking coffee and sometimes write stories. I have a Thai clone and can prove it. I’m trying my hand at Jungian psychoanalysis as a hobby. Dangerous, I know.

Once I wrote the lyrics of a punk rock song. It was in Spanish, or so I thought, but it got produced by Roy Cicala, who also produced Hendrix, Lennon and Bowie, so I decided to leave music while I was winning.

My ongoing personal project is my Anglo-Dutcho-Brazilian son, Noah.