Blah blah blah

adidas needed a bold statement in the most crucial moment of the year for a sports brand: when football season is about to re-start.

The pre-season is dominated by gossip, transfer talk and speculation. So we rallied some of the world’s greatest footballers to say a simple thing: less BLAH, more WOW.

For the launch, we had a little help from mega-agent Mino Raiola. We answered his innocent tweet about Pogba’s transfer rumors with a full-blown campaign that sent the gossip machine crazy.

Suddenly adidas was the source for news on the biggest transfer in history and hijacked football culture for weeks.

Agency: 72andSunny Amsterdam
Role: Creative Director, Co-Writer
Director: Rollo Jackson
Music: Wiley