DRINK YOUR HEROES

This was a dream project, for a coffee lover.

Bonanza Coffee Heroes’ fans are a trendy crowd, skeptic of anything that looks like mass media. So we tapped into Berlin’s street art, with custom-made stencils that “printed” the faces of alternative heroes, from Brando to Che, on the foam. 

We launched it three days before the American elections; printing Barack Obama's face on hundreds of cups of coffee, an image that travelled around the world and became part of the Obama Art official book series.

Agency: TBWA / Berlin

Role: Concept, CD