Let it go

Audi invited us to pitch with a very single-minded proposition: radical reinvention. So our answer was to redefine Vorsprung and give a whole new meaning to the “progress” in their famous brand line.

Just as the world thought they got rid of Frozen’s Let it Go, we brought it back on a Super Bowl Sunday. Now as a generational anthem, performed not by Elsa, but by a new kind of princess: Maisie Williams, a.k.a. Arya Stark from Game of Thrones.

Recorded on Abbey Road, it introduced the e-tron series and Audi’s commitment to overhaul its production and offer a full range of electric vehicles by 2025.

The Case Study

Teasers

Agency: 72andSunny / Amsterdam
Role: Creative Director / Writer
Director: François Rousselet 
Music: Let it Go feat. Maisie Williams