GET NOTICED
September is the most crucial moment of the year for a football brand. It’s back to season. But when all other brands flashed their full arsenal of stars, we did the opposite. We went where football culture is being shaped, to the streets and concrete pitches, and ushered in a new breed of superstars, to show that creativity is the new way to the top.
Elevating adidas’ grassroots street football collectives, we let them co-create the whole campaign, from typeface to wardrobe, in collaboration with design legend David Carson.
The Campaign
Agency: 72andSunny Amsterdam & LA
Role: Creative Director
Director: Paul Geusebroek
Music: Sterling Hayes