We're Open

Smirnoff needed a genuine voice, to stay relevant among the most bullshit-proof generation to date. So we went back and found it in1860: Smirnoff was the first vodka originally made to bring high-quality spirits for everyone.

Over 150 years later Smirnoff took a stand for openness, with real stories about what really matters: sexuality, gender, social and racial gaps. Told by the brave people who embody inclusion and make good times bridge the divide.

In a shrinking market, after a year of campaign and for the first time in a decade of decline, Smirnoff saw both sales and brand relevance go up.

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Agency: 72andSunny Amsterdam & NY
Role: Creative Director, Co-writer
Director: Zach Heinzerling
Music: Durban’s Finest, Babes Wodumo, Nadia Tehran